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NightLive

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NightLive

An App for University students

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NightLive – University App

 

Objective: NightLive needed to connect with a larger student audience. They had plenty of content but struggled to post consistently, and they were unsure how their videos were performing.

 

Service Used: Caption creation & content scheduling.

 

Our Solution:

  • Captions: We added bold white captions to their explainer videos, highlighting key points and takeaways to ensure clarity for viewers.

  • Scheduling: We built a content schedule tailored to their target audience (students), ensuring posts went out at optimal times. This reduced their workload and kept content consistent.

  • Performance Reporting: Each month we provided an easy-to-understand analysis report, allowing NightLive to review video performance without the stress of tracking metrics themselves.

 

Results: Within just 2 weeks, NightLive’s video performance jumped from a previous high of 657 views to over 9,000 views — a 1,270% increase. While content quality plays a key role, our captions, scheduling, and performance tracking made it easier for NightLive to stay consistent, reach their audience, and maximise their chances of success without wasting time or resources.

 

Testimonial: “Loop Lab helps us stay consistent and takes off the extra pressure of uploading and scheduling content. The captions have definitely  enhanced our engagement."

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