The Beach Access Project

Beach Access Project - Charity/ Community awarness

 

Objective: This project’s mission was to raise awareness about poor beach access both publicly and within the disabled community, shedding light on a crucial inclusion issue.

 

Service Used: Caption creation & content scheduling.

 

Our Solution:

• Captions: Ensuring content was accessible to everyone—whether they’re hard of hearing, need to read, or simply prefer visual clarity—was vital. Collaborating closely with the client, we crafted white text on a contrasting blue background. Not only does this palette resonate with their beach-side theme, but it also enhances readability.

• Design Details: Text was made larger and bolder for better legibility. We added title pages with bold white fonts to clearly frame each video’s narrative arc.

• Content Structure: The project featured three long-form videos (over 2 minutes each) and several shorts across 3 platforms.

 

Results: Thanks to accessible design and consistent scheduling, the campaign achieved strong engagement—over 9,000 views across social channels—effectively raising visibility for this vital issue.